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Sales Books

Here's a hand-picked roundup of sales books. Every entry below is a business title worth your time, chosen for lasting impact and reader ratings.

Sport Promotion and Sales Management cover

Sport Promotion and Sales Management

by Richard L. Irwin, William Anthony Sutton, Larry M. McCarthy

2008

This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.…

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42 Rules to Increase Sales Effectiveness cover

42 Rules to Increase Sales Effectiveness

by Michael Griego

2009

Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, reduces the keys to sales effectiveness to 42 rules of successful salesmanship that apply to all selling efforts, from hig…

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eBook Marketing Research cover

eBook Marketing Research

by Joseph F. Hair, Jr., Bryan Lukas

2014

Marketing Research provides a contemporary and managerially relevant discussion of the key principles in the dynamic field of marketing research. The authors take an application-oriented approach, providing students with the tools and skill…

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