42 Rules to Increase Sales Effectiveness

About this book

We all sell everyday. Sales professionals consciously look for ways to hone their skills. Some of you may not be aware that the disciplines and fundamentals of sales can impact your own personal effectiveness. Whether your are a professional enterprise salesperson, CEO, consultant, venture capitalist, engineer, teacher, student or aspiring up-and-comer, you should know the language and tools of selling in today's market. Michael Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, has reduced the keys to sales effectiveness to 42 rules of successful salesmanship. These rules apply to all selling efforts, from high-tech enterprise sales to the non-technology sales. In '42 Rules to Increase Sales Effectiveness, ' you will learn: What makes a successful sales person How to differentiate your style from the other folks out there When to talk and when to "shut up and listen" Sales isn't rocket science, but it is often over-engineered. The "old school" is out; new school is in, but with a twist. There are key sales fundamentals (42 to be exact) that never go out of style. 42 Rules to Increase Sales Effectiveness takes thes…