Advertising Expenditure, 1960

About this book

The statistical tables have been divided into five groups each dealing with different aspects of advertising expenditures. The first group is concerned with the overall picture ... tables in this group provide comparisons with advertising expenditure in the United Sates and in various other countries ... The second group of tables consists of a media breakdown and analyses the distribution of expenditure on the various media ... The tables in the third group provide a picture of the way in which the various advertisers allocated their advertising budgets ... Group four is concerned with the turnover and expenditure of advertising agencies ... In group five the tables give details of expenditure on each of the different kinds of advertising ... From the book's Introduction.